Ben Lambers (Haarlem 1969) works as a creative director, graphic designer and photographer for Studio Aandacht. After the Grafische School in Haarlem he took on various jobs in the graphic industry. As a boy he worked with led type in his father’s printshop, did a bit of silk screen and offset printing, lithography and worked as a lay-out man in the pre-computer age. It was when he took an evening course in art direction at the HKU when things really started to change. In the 1990s he worked as a (freelance) art director for various advertising agencies such as Publicis, Ogilvy and Etcetera. There he experienced what it is like to work with copywriters, strategists, account people and product managers. At the beginning of 2000 he started Studio Aandacht, together with his wife Tatjana Quax. Ben had a feeling that it was smarter to create a consistent image bank for brands than to come up with creative advertising ideas that disappeared in a media landscape that got increasingly splintered. It was all about the image so he decided to pick up the camera himself. Ben has been a guest lecturer at various art academies and has welcomed art classes from Seoul to Copenhagen to the studio. He has several books, campaigns, identities, imagebanks and other projects to his name.
Directed by Tom Hooper, who later went on winning an Oscar for the Kings Speech…
devised together with Pim Gerrits for Publicis and implemented by Kern Habbema and Yap.
