Ben Lambers has worked as an artdirector in advertising, but soon got bored. To much talking, to much business, not enough creativity. Ben worked as a freelancer for HEMA and several advertising agencies in Amsterdam before he decided to team up with his wife Tatjana Quax. Tatjana worked as a stylist, producer, artdirector, bookkeeper, mother and could use a hand. They called themselves ‘Studio Aandacht’ and the rest is history.