Tatjana Quax is styling director and founder of studio Aandacht. For the last 20 years she created productions for magazines with a host of photographers. In 2002 she founded studio Aandacht together with artdirector and husband Ben Lambers. She introduced the hands-on mentality from the editorial world to that of marketing and PR. Practical, analytical and with a keen eye for the latest developments in the field of design, Tatjana knows like no other to connect culture with commerce. Tatjana teaches students how to present themselves and their work as a guest teacher at academies, home and abroad. She gives lectures and published two books about Dutch design.