New corporate design and campaign for Rijksmuseum de Gevangenpoort (Prison Gate museum) in The Hague. The Prison Gate belongs to the most iconic buildings of The Hague, beautifully situated next to the Hofvijver. Originally, the Prison Gate was an entrance gate to the castle of the Counts of Holland. For many years after, this building served as a prison to the mighty Court of Holland. Nowadays the museum tells the story of crime and punishment across the centuries. RMDGP: Martijn van Ooststroom. Studio Aandacht: Ben Lambers.